PPC or Pay Per Click is a type of internet marketing which involves advertisers paying a fee each time when one of their ads is clicked. PPC can be beneficial for any kind of business. Regardless of whether you are a small business just opening up or a well-established large corporation, pay-per-click advertising can help you reach your goals by driving traffic and sales. Making sure to implement relevant keywords, compelling ad copy, and smart targeting are a few of the key ways PPC can be effective for your business.
How can PPC help your Business?
PPC can help your business in a variety of ways depending on what you are trying to accomplish. For example, if you are a small local business looking to increase brand awareness, you can do this by bidding on highly relevant keywords with radius targeting around your business, while utilizing display ads to target audiences relevant to your business.
On the other side, if you are a large ecommerce retailer looking to drive sales, you can use shopping campaigns and target the entire India. This is where the PPC experts at Reach Digitally come in. We learn about your business and your goals to create a customized strategy that will help you reach those goals while staying on budget.
The benefits of using PPC:
PPC has many advantages that will benefit your business, including the following:
Optimised PPC is cost effective
Your ad will be displayed on the first results page when someone searches for a related term
More exposure and brand visibility as targeted traffic is directed to your site
You can run multiple ad campaigns for each keyword
It results in higher click-through rates (CTR), more conversions, and increased sales revenue
Provides instant traffic
Types of PPC Advertising to grow your Business:
Search Ads –
Paid search advertising is one of the most popular forms of PPC advertising in which brands pay (using an auction-based model) to have their ads displayed above and below organic search engine results when users search certain keywords.
Display Ads –
Display ads are another PPC ad type you can use to reach people interested in your business. These ads appear on Google’s partner websites. Instead of being all-text ads, these ads typically include a photo and text. These ads enable you to target specific types of people you believe are interested in your business. You can set your particular target market or focus on targeting people who visited websites similar to your own.
Instream Ads –
Instream ads appear in videos on YouTube. If you’ve ever watched content on YouTube, you’ve seen some form of an advertisement before or while watching a video. Whether it’s a full-screen, non-skippable ad or a small sidebar ad, you’ve encountered sponsored content through watching videos. This format is one of the more well-known types of PPC campaigns. Considering 63% of all Internet users regularly watch YouTube, it’s a great opportunity for you to reach people where they’re likely to be looking for content.
Social Media Ads –
Social media ads are one of the most popular types of paid advertising. These ads appear in social media feeds on different platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. It’s a great way to connect with social media users. One of the biggest benefits of Social Media Advertising is that it lets you reach a much larger audience than the people who currently follow you. Your ads aren’t just shown to everybody, either (not unless you want them to). Social media networks know a lot about their users:
- They know general demographics such as age, gender, language, and location.
- They know about their user’s preferences and behaviors.
- They even know emails, phone numbers, and friend circles.
With that information, social media ad platforms let you target just about anyone you could want within reason. With social media ads, not only are you finding new audiences, you’re finding qualified audiences, the ones that will most likely be interested in your products and services.
Retargeting Ads –
Retargeting ads allow your business to show targeted ads to the users who visited your website and didn’t complete a conversion – (purchase an item, fill in a contact form, download a file, etc.). The simplest way to think about these ads is to imagine them as the online way of converting regular window-shoppers into buyers. Retargeting ads entice past visitors to return to your website by showing them relevant ads as they browse Google Display Network websites or search for related terms on Google. With retargeting ads, your brand and products stay at the forefront of past visitor’s minds. Retargeting ads can be extremely useful when used correctly. Whether you’re looking to grow your brand awareness, increase sales, or drive any other type of conversion. Every time that your online window shoppers see your ad, they begin to recognise your brand and your products, making them more likely to return and make a purchase.
Local Service Ads –
Local Services Ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad. LSA includes
- Your business name
- Your ratings
- Your service area
- Your hours
- Your phone number
- The Google Guarantee badge – Your LSAs also have a Google Guarantee badge, which helps you build trust with consumers.
When you click on a Local Services ad, you have that information in detail and so much more. Your business profile includes details like: Reviews, Bio, Licenses & Hours. The information included offers almost everything a person needs to make a decision.
So, if you are looking for any kind of advertisement services then contact us now.